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Gone With the Wind - Margaret Mitchell

For instance when she decided to change the name of "Kennedy's General Store" to something more edifying, she asked him to think of a title that would include the word "emporium." Rhett suggested "Caveat Emptorium," assuring her that it would be a title most in keeping with the type of goods sold in the store.

 

Okay, call me crazy, but I would SO TOTALLY SHOP AT THE CAVEAT EMPTORIUM!!!!! Not that I would buy anything, though... :P